The packaging box is the box used to package the product as its name implies. The function of the packaging box: to ensure the safety of the product in transit and to enhance the quality of the product. Packing boxes protect display products. It has been widely used in electronics, food, beverages, alcohol, tea, cigarettes, medicine, health products, cosmetics, small appliances, clothing, toys, sports products and other industries and product packaging and other industries. It is an indispensable industry. In the packaging box industry, there are fewer large enterprises and state-owned enterprises, and many private enterprises are scattered. The overall scale of the industry is small, and at the same time, it faces the market invasion of many foreign brands. Through various means such as business combination, acquisition, merger, etc., some large enterprises and joint enterprises are formed, so as to promote the healthy development of the industry.

Whether a product can have a good sales performance must be tested by the market. In the entire marketing process, packaging plays a very important role. It uses its own image language to communicate with consumers to influence consumers' emotions. When consumers see it at first glance, they package the product they package. develop interest.

It can both promote success and lead to failure, and unobtrusive packaging will sweep consumers away. With the continuous development and improvement of China's market economy, the majority of consumers have become increasingly mature and rational, and the market has gradually revealed the characteristics of a "buyer's market". This not only increases the difficulty in product marketing, but also makes packaging design unprecedented. The challenge has driven product packaging to grasp the consumer psychology of the public and develop in a more scientific and higher-level direction.