In recent years, the amount of plastic transparent packaging box for beauty products has been increasing. The plastic box is following the product. Before the earliest time, foreign beauty brands accounted for most of the domestic market. Foreign brands, whether in brand building or in appearance design, have caused considerable pressure on domestic counterparts. However, a few years ago, these situations have been reversed and qualitative changes have taken place. Among the skin care brands, some old and new brands in Shanghai and Guangzhou have not only caught up with the foreign brands in the competition, but also some domestic brands have reached the forefront of the international market. Before this change, Chinese and the world have questioned the Chinese make-up brands.

No matter domestic or foreign brands, in fact, many beauty products are produced in China. With the improvement of consumption level, Chinese people have higher requirements for the quality of life. Brand building from the outside to the inside is a topic that many manufacturers and companies have always placed in the first place. From R & D to make the quality of products in the forefront, to the transparent packaging box, both inside and outside have a very significant weight. These companies are cooperating with plastic box manufacturers and design companies for one purpose: how to build their own brand effect on appearance and temperament.

In this respect, Chinese brands undoubtedly do better, from the design of transparent plastic box packaging to external advertising investment, forming a cooperative combat effect of several aspects and many points, which makes consumers refreshing and impressive. From the perspective of washing and care products, several foreign brands, such as haifeisi, have been occupying the top of this kind of consumption in China. Now, I go to check the relevant data and find that it is yesterday's yellow flower and the scenery is not there. This undoubtedly has a lot to do with the marketing and positioning of these brands. When the domestic market has undergone tremendous changes, these brands do not always respond to changes. In the past decade, neither the internal quality nor the external transparent packaging box has changed in quality. On the other hand, the brand of shampoo at home has a strong pertinence, no matter from the external transparent packing box and propaganda, which is not spreading the net all over the world. This allows them to grab a lot of market share from foreign brands in just a few years.

The competition between domestic and foreign brands has little influence on the transparent packing box industry. Because both of them need transparent packing box, the difference is that the design of transparent packing box and what they want to convey are just different.